“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE who is serious about growing their business! Also the leads are better qualified than ever before! …”
Pete Farris
“... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them. Closed my first customer within 1 week. Already paid for the campaign fees.”
Tim Stark
“Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”
Ben Lewis
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.
Fast Launch
When you work with Service Allies to run your HVAC Facebook Ads, you won’t have to wait long to start getting leads. After 7 days of setup time, our clients start getting leads within 1-3 days of launch!
High Lead Volume
Whether you need a handful of leads to land a few extra projects, or you need hundreds to support a growing sales team, we’ve got you covered.
Build Your Brand
Your Facebook Ads will be shown to thousands of local homeowners every single month. Show photos of your work, feature your reviews, and grow your company’s reputation in your local service area.
Lead Nurturing
Our lead management dashboard, provided on our Branded Package, you will be able to nurture your leads with email and text appointment reminders.
Timeline to Get Started
1. Onboarding
Reaching your ideal customer is important, so we begin by collaborating with you to decide what campaigns to run and where to run them. We learn about your company, make recommendations, and get all the information we need to start building your campaigns.
2. Setup
We will write your ads, decide on images to use, create your sales video, and build everything else that’s needed for your campaigns. The entire setup process normally takes about 7 days.
3. Launch
After setup has been completed, we will have a launch meeting. This meeting is to equip you and your team with what you need to book leads. We will launch your ads the same day, and leads usually start coming in within 1-3 days.
Case Studies
Our results for companies just like yours!
PA paving company gets 457 leads in less than 9 months
Schaumburg, Illinois company adds $750,000 in revenue from Service Allies leads
Brian from Denver, Colorado generated $800,000 through Service Allies
About Facebook Ads Video
Service Allies owner Peter demonstrates our Facebook Ads program.
More about Facebook Ads for HVAC Contractors
Service Allies specializes in Paid Facebook Ads, and HVAC is one of the verticals we run these ads for.
How Paid Facebook Ads Work
Facebook Ads for HVAC contractors allow you to target regions (by radius, zip code, or other method) and show ads to Facebook users who are currently in that geographic area.
Ads show up in a variety of ways; they can show up as posts, reels, or in the sidebar. There is a small indicator near the top of the ad that says “sponsored” so that users know they are seeing an ad.
Not everyone in the area sees the ad; Facebook will show the ad to as many people as they can based on your budget and based on how many other advertisers are trying to show up to these users. Facebook also tries to show the ad to relevant users, based on their activity and other factors. When someone starts searching HVAC related-questions, for example, Facebook may receive that data from their partners and start showing HVAC related-ads to that person.
Instagram Ads
Because Meta owns Instagram as well as Facebook, the two ad platforms are linked. Any ads we run for clients on Facebook will run on Instagram as well by default.
What We Actually Do To Manage Your HVAC Facebook Ad Campaigns
There are several things we do to manage your monthly budget and make your HVAC Facebook ads as effective as possible. Here’s what we do in the setup and ongoing management process.
Setup
1) We have an onboarding call to see what makes your company unique so that we know how to make you stand out. We also discuss potential special offers to run, and carve out the service area to run ads in.
2) After our call, we’ll do market research to see what competitors in your area are doing, and what we can do to make your promotions work. This also helps us decide which promotions to use.
3) We write custom ads for you specifically; we take into account your market, your company, and your specific promotions. In some cases, we create custom graphics for your ads to make a promotion work. Our experience working with HVAC companies and other home improvement companies helps us make informed decisions on your behalf.
Management
1) Facebook Ads for HVAC require ongoing maintenance to ensure that they continuously generate leads. We monitor performance, and if lead cost increases, we make changes to the campaign to get lead cost back down. Changes could include targeting changes, or using different images or ad copy. Campaign checks are done twice per week, and if changes are needed, they are usually done the same day.
2) All checks and changes are recorded on a live Google Doc. This allows you to see exactly what we’re doing to continuously manage and improve your campaign.
3) To know which campaigns are working best, we’ll monitor your sales (which may include asking you for reports from your CRM) to see which campaigns are delivering results. We will also get your feedback on lead quality. This helps us know which campaigns to keep, which ones to kill, and what changes need to be made for optimal performance.
4) If the offers we start with eventually stop delivering results, and we’ve tried a few things to improve them already, we’ll help come up with new offers and ads to run in your market and suggest them to you.
5) We’ll have periodic check-ins and strategy meetings to see how things are going on your end, and where changes need to be made if any. The goal is to test, optimize, and scale your budget once we land on the campaign that works best.
Integrations
Do you have a CRM system like Service Titan, HouseCall Pro, or something similar? We can integrate with almost any system and automatically push leads through. That means when new leads come in, they will pop into your CRM without you having to manually enter them.
Lead Management
If you don’t have your own CRM yet, Service Allies has a lead management dashboard that you can access and use to track leads, set appointments, and send automated text and email reminders. (Currently this is only available on our Branded Package.)
Why Service Allies?
Messaging
OYour ideal customers are out there. In order to reach them, the messaging in your ads needs to align with how they’re thinking and what they’re looking for. We point our messaging towards homeowners who are in the market for your service and are close to a buying decision.
Specialization
Service Allies specializes in serving home improvement contractors. With a solid understanding of this industry, and how homeowners think, we’re able to write ads that effectively generate hundreds of high quality leads.
Transparency
You’ll never have to be in the dark about what we’re doing for your company. We include a monthly report with a Google document where all our activity on your ad campaigns is reported.
Market Exclusivity
We only work with one contractor per local area. While you’re working with Service Allies to run ads in your service area, we won’t run ads for any competing contractors in the same market.
Schedule a call with Service Allies today. Just click "Schedule a Call"
All Facebook Ads
All Facebook Ads services offered by Service Allies.
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.