Fence Leads
Get Your Own Fence Leads within 3 Days of Launch while Getting Seen by Thousands of Homeowners
“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE who is serious about growing their business! Also the leads are better qualified than ever before! …”
Pete Farris
“... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them. Closed my first customer within 1 week. Already paid for the campaign fees.”
Tim Stark
“Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”
Ben Lewis
Schedule a Call
Interested in fencing leads? Schedule a short phone call to see if Service Allies is right for you.
How Exclusive Leads are Generated for Your Fencing Company
We run Facebook ads on behalf of your business to get in front of local homeowners who are in the market for a new fence.
1. Target Locally
Reach interested homeowners in your local service area with an ad from your company.
2. Attract the Best
Is your ideal fence customer interested in chain link fences, wooden, or vinyl? We'll create ads and use images that will appeal to your ideal customer.
3. Convert
Every fencing business has something unique to offer. We'll help you discover your company's unique selling points and use them to persuade your ideal customers to reach out.
4. Prime for Closing
We create a custom sales video as a representative of your company to help prospects understand the unique benefits that make your company a good choice.
What Makes Service Allies Leads Stand Out
Good Lead Quality
Lead quality is a big focus here at Service Allies. We carefully construct our ads to appeal to your target customers, and use real time feedback from your company to make improvements. A typical booking rate is between 30% to 40% for company's who use our recommended appointment setting process. A typical close rate is around 25 to 40%, but we have seen as high as 70%!
Lead Exclusivity
We'll only work with one fencing contractor in each local area, and we never share leads between contractors.
Scalable Lead Volume
Go at your own pace. Our average client budgets for around 20 to 60 leads monthly, but you can scale to 100 per month or more if there is room in your market.
7-Day Launch Time
Our program has a very fast ramp up time since it only takes us about 7 days to build and launch your ad campaigns. Leads virtually always start coming in within 1-3 days after launch.
PA paving company gets 457 leads in less than 9 months
In just over 8 months a Pennsylvania paving company generated 457 exclusive paving leads with Service Allies
I cold called a paving company earlier this year to see if they were interested in our lead generation program with Facebook ads. I happened to have really good timing - the owners were thinking about running Facebook ads and, at the time I called, were actually writing out a text to someone else to ask about running them. The timing was incredible and felt like an act of God. The results we were able to generate were also incredible.
In just over 8 months, we generated 457 leads with $9,938.27 in ad spend ($21.74 per lead!). Keep in mind - these are all exclusive leads reaching out to the company directly.
Recently, I talked to the gal responsible for calling all the leads and she told me that they had booked 90% - 95% for sales appointments. Not only had they booked all those sales appointments - but their close rate is 70%!
Some of these leads were for small ticket items, like seal coating ($400 on average.) Some, however, were large driveway paving projects, reaching up to $14,000. They sold one or two commercial projects. She told me their average ticket ranged somewhere between $2000 - $6000 on sold projects. If you split that down the middle the average ticket is $4000.
While these results are incredible on their own, there are likely many more projects that came in through their site or through referrals that can't be tracked by Service Allies. Because in addition to the directly tracked leads, their ads got seen 763,003 times by 166,513 people. That is some serious brand power!
If you own a paving business and would like to work with Service Allies, give us a call or schedule a demo today.
Other Case Studies
More results we've generated for companies just like yours!
A Video From the Owner
Peter talks about our exclusive leads and typical results.
Learn More About Fence Leads
Service Allies offers lead generation for fencing contractors. We help you get exclusive fence leads by targeting your local area with Facebook ads on your company’s behalf.
Why Service Allies instead of Third Party Leads?
Third party lead companies are middle men between homeowners and contractors. They advertise their own company to get homeowners to provide their phone number and then sell the phone number to their contractors. In some cases they buy those leads from other fencing lead generation service companies.
Some lead companies provide exclusive leads (only sent to one contractor) and some lead companies provide shared leads (sent to multiple contractors.) But at the end of the day, it’s not your business being advertised; it’s theirs.
With Service Allies, you get fencing leads from your own brand. Meaning when a homeowner reaches out for a fence installation, they will be reaching out to you directly. This gives you more control over the messaging of the ads and the quality of the fence leads that you get.
Types of Fencing Leads we Generate
We focus on generating leads for high ticket projects to help you maximize your return on investment. We focus on fence installation leads and steer away from repairs since they aren’t as profitable. Here are the types of fence job leads we can generate:
- Vinyl Fence Installation
- Chain Link Fence Installation
- Wooden Fence Installation
- Aluminum Fence Installation
ROI Considerations
Average Ticket
According to this Home Guide article, the average fence installation cost is between $4,000 to $12,000. https://homeguide.com/costs/fence-installation-cost
Lead Costs
Our average lead cost for fence leads to date is $23. This cost reflects ad spend cost only, and doesn’t include our monthly fee.
Lead Quality
Our fence leads are high quality with an approximate booking rate of 50% or better.
Scenarios for Return on Investment
What kind of ROI can you expect from fence contractor leads? There are several different factors that can affect how many leads you get, how many turn into sales appointments, and how many sold jobs. That being said, we can use math to make some guesses.
Let’s look at two scenarios that assume your average lead cost is $30 (to date, our average is $23.) Note: these scenarios are not guarantees of any kind.
Scenario 1
You spend $1500 in ads and get 50 fence leads. Out of those 50, let’s say you book 50% (25 appointments.) If your close rate is 33%, and average ticket is $10,000, you would sell 8 fence installs for a total of $80,000 in revenue.
Scenario 2
You spend $1000 in ads and get 33 leads. Out of those 33, let’s say you only book 25% (8 appointments.) If your close rate is 25%, and average ticket is $10,000, you would sell 2 fence installs for a total of $20,000 in revenue. Even with these more conservative numbers, your return would be a 20 to 1 revenue-to-ad-spend ratio.
In addition to the direct leads you get, your ads will get thousands of impressions (views.) On average your ads will get seen by approximately 1000 people for every $30 you spend on Facebook ads.
Fencing Company Advantages
If your company has some or all of these traits, you’ll have a competitive edge. However, we can probably still make it work for you if you don’t.
- Availability to start new fence installation jobs quickly. Many companies are booked out 3-6 months, so being able to start projects sooner gives you a marketing edge.
- You offer homeowner financing through third parties. A percentage of your customers may not have the cash to afford a fence, but they may qualify for financing. Working with a third party financing company will help you get those additional jobs.
- You have a good sales process to convert fencing leads into customers. Leads that come in through your marketing still need to get to know your company and be sold on why you are the best option for them. A good sales process will help you turn prospects into projects.
- Your company has a good Google rating (ideally 4.7 stars or above). This isn’t required, but it will certainly help. Sometimes homeowners prefer to research the fence company before submitting their information. When they look you up on Google, a good rating will help you capture that lead.
Ads & Messaging
Our ads focus on the unique benefits your business offers.
Are you a small owner operator fence contractor? Customers will get real expertise from the owner and won’t have to worry about dealing with salesmen. Are you a large, established fence company that can offer competitive financing, discounts, or warranties? Those are great selling points as well. We use whatever your business can offer to attract customers who are the right fit for you specifically.
We take a down-to-earth, honest approach and try to run our ads with accurate information. We avoid over the top promises and click bait tactics.
In our experience, simple images with real pictures of fences work the best to get leads. Take as many photos of your work as you can. If you don’t already have pictures, we can use stock photos or manufacturer photos that look as real as possible.
We’re Seeking Fence Contractors Right Now
We’re looking for fence contractors in the United States to work with. If you’re interested in fence installation leads, and want to learn more, schedule your call for a day and time that’s convenient for you!
Sell More Jobs with our Lead Management Dashboard
Notifications
Get notified as soon as new leads come in. This helps you call new leads quickly and book more appointments!
Appointments
Schedule appointments with customers through the app and run automated appointment reminders to stay top of mind.
Tracking
Take notes, mark sold jobs, and track your return on investment all in one place.
Or, Use Your Own
Get leads pushed to your own software to save time and avoid double data-entry. We integrate with almost all major platforms including:
Why Service Allies?
Integrity
We do our best to run ads that are truthful and we avoid manipulative marketing practices like selling through fear.
Not only will you this give your customers a better experience, but will protect your image as a company. Learn more about us.
Focus
Service Allies focuses on one thing: getting quality leads for home improvement contractors through paid Facebook ads.
This level of attention allows us to be thorough, streamlined, and to get good results for our clients.
Pricing Information
We don’t sell our services on a per-lead basis. Instead, you give us a monthly budget to manage, and we work to get you as many good leads as possible within that budget. The average lead cost is $50 in ad spend. We have separate fees to run our system.
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.
Remodeling Lead Types We Offer
All types of exclusive remodeling leads offered by Service Allies.
Other Home Improvement Lead Types
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.