“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE who is serious about growing their business! Also the leads are better qualified than ever before! …”
Pete Farris
“... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them. Closed my first customer within 1 week. Already paid for the campaign fees.”
Tim Stark
“Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”
Ben Lewis
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.
Fast Launch
Get started quickly with a 7-day setup time! After we launch your paving Facebook ads, leads typically start flowing in within just 1-3 days.
High Lead Volume
Looking for leads who are interested in driveway paving, overlays, or sealing services? We've got you covered. Whether you just need a few leads per month, or you need hundreds of leads to support a large company, Service Allies has you covered!
Build Your Brand
Since your paving ads will get in front of thousands of local homeowners every month, you'll enjoy organic leads and referrals from your ads - in addition to all of your exclusive leads!
Lead Nurturing
To give your new prospects more confidence in choosing you as their contractor, we'll create a custom high-energy sales video on your behalf. Leads will be directed to this video after filling out their information, and it will feature photos of your work, benefits of choosing your company, your unique value proposition, and more.
Timeline to Get Started
1. Onboarding
Reaching your ideal customer is important, so we begin by collaborating with you to decide what campaigns to run and where to run them. We learn about your company, make recommendations, and get all the information we need to start building your campaigns.
2. Setup
We will write your ads, decide on images to use, create your sales video, and build everything else that’s needed for your campaigns. The entire setup process normally takes about 7 days.
3. Launch
After setup has been completed, we will have a launch meeting. This meeting is to equip you and your team with what you need to book leads. We will launch your ads the same day, and leads usually start coming in within 1-3 days.
Case Studies
Our results for companies just like yours!
PA paving company gets 457 leads in less than 9 months
Schaumburg, Illinois company adds $750,000 in revenue from Service Allies leads
These contractors in Orlando, FL generated 957 exclusive leads through Service Allies
About Facebook Ads Video
Service Allies owner Peter demonstrates our Facebook Ads program.
More about Facebook Ads for Paving Contractors
Service Allies can help paving contractors land more residential projects through our Facebook Ads program.
Types of Paving Ad Campaigns
1. Driveway Paving
To get the maximum return on your investment, advertising full driveway paving projects is a great option. These projects can range from $5,000 to $15,000 or more in revenue, so it doesn’t take a lot to start generating good returns.
2. Overlays
If driveway paving estimates slow down during the winter, it may be the ideal time to run Facebook ads for pavers promoting overlays. Homeowners may be able to get more life out of their driveway by fixing cracks with overlays. And although these projects aren’t as high-ticket as full driveway paving, they can be a great way to stay busy in shoulder seasons.
3. Sealing
Paving and overlays are probably the best services to advertise in most areas. But it depends on the local supply and demand. If there are only a few contractors who offer sealing by itself, your lead cost may be much lower and it may be much easier to win jobs. Even with a lower average ticket per job, the lower lead cost could make it a huge opportunity.
Special Offers
Promotional offers can help you get more leads for the same budget. Offering a 10% discount, $1,000 off, or 0% APR financing can make your offer more enticing and will encourage more homeowners to reach out.
In some areas, promotional offers will have very little effect. But if promotional offers significantly reduce your cost per lead, it makes a lot of sense to run them in some cases!
Why Service Allies?
Messaging
OYour ideal customers are out there. In order to reach them, the messaging in your ads needs to align with how they’re thinking and what they’re looking for. We point our messaging towards homeowners who are in the market for your service and are close to a buying decision.
Specialization
Service Allies specializes in serving home improvement contractors. With a solid understanding of this industry, and how homeowners think, we’re able to write ads that effectively generate hundreds of high quality leads.
Transparency
You’ll never have to be in the dark about what we’re doing for your company. We include a monthly report with a Google document where all our activity on your ad campaigns is reported.
Market Exclusivity
We only work with one contractor per local area. While you’re working with Service Allies to run ads in your service area, we won’t run ads for any competing contractors in the same market.
Schedule a call with Service Allies today. Just click "Schedule a Call"
All Facebook Ads
All Facebook Ads services offered by Service Allies.
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.