Exclusive HVAC Leads for Heating & Cooling Contractors
Get high-quality leads for your HVAC business with branded social media videos!
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HVAC Lead Generation with Social Media Video Ads
The ultimate 3-part system to get leads, build trust, and prime your ideal customers for closing!
The Offer Video
We represent your brand in an offer video to generate leads. The offer and messaging we present is tailored to your ideal customers!
The Anchor Video
The retargeting video re-engages prospects who showed some interest by clicking but didn't follow through.
The Company Video
We direct your new leads to a company video that shares info, builds trust, and encourages ideal leads to take further action!
Book a Demo
Want us to get you HVAC leads through Meta ads? Click below to schedule your demo meeting with Service Allies!
Why Use Service Allies for HVAC Leads
Service Allies takes extra pains to improve lead quality, while being flexible in the types of campaigns we run and giving you the ability to scale.
Get the Leads Your HVAC Business Needs
You set your own budget for ads, giving you the potential to scale to hundreds of leads per month, and dial back when you need to. You can put your budget towards HVAC sales leads, tune-up leads, duct cleaning leads, or whatever you need.
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Start Getting Leads within 3 Days of Launch!
When we launch, your ads will start getting in front of thousands of homeowners immediately. You won't have to wait around to see results - our clients typically get leads within just 1-3 days!
Grow Your Heating & Cooling Brand!
Paid social media presents a huge opportunity to grow your HVAC brand. Your ads will be seen by hundreds of thousands, if not millions, of local homeowners.
Service Allies' approach with video ads makes your Meta advertising dollars even more effective since homeowners are more likely to remember video ads!
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More Reasons Why HVAC Companies Use Service Allies
No Contract
No long term commitment! Let the results be the reason you stay on.
Dedicated CSM
Get a dedicated US-based strategist to proactively work on your account.
Done For You
We take the work off your plate & handle videos, copywriting and landing pages.
Get Notifications
Get immediate SMS & email notifications when you get new leads!
Exclusive Leads
Leads respond to your HVAC brand and are exclusively yours from the beginning!
Lead Management Platform
Track sales, take notes, and set appointments with our lead management dashboard!
Transparent Reporting
You get to see exactly what we're doing on your campaigns with monthly reports.
Integrations
Get leads sent directly to your current software - no double data entry needed!
HVAC Lead Generation Case Studies
Results for other HVAC companies like yours!
+$80,000 in Revenue in 1 Month
Don Johnson
Freedom Heating & Cooling
Don primarily ran attractive financing offers to generate HVAC sales leads. One offer we tested was for customers to get 0% APR for 60 months when they purchase a new system. In only one month, Don had generated $80,000 in revenue from new equipment sales.
+$1.3 Million in Total Company Revenue
Chris Barrett
Capital City Heating & Cooling
Chris was stuck under $2 million in revenue for years, and looking for a way to break that threshold. He started with HVAC tune-up ad campaigns, but soon decided to switch to sales leads, feeling it was a better opportunity. He started selling system replacements within the first month, and 2 years later, his business had grown to $3.3 million in sales!
+$1.4 Million Revenue in 16 Months
Buddy Smith
Russell’s Heating, Cooling, Plumbing & Electric
Buddy Smith was already running a successful HVAC business. He decided to supplement his business with HVAC sales leads, which Peter helped him generate with financing offers on Facebook. Over 16 months, he generated $1.4 million in tracked sales, and his total business revenue had grown by $5 million.
Types of Leads we Generate
Get the types of leads your HVAC business needs!
HVAC Sales Leads
Get sales leads who are interested in an HVAC system replacement.
HVAC Tune-Up Leads
Attract homeowners with a "get in the door" system tune-up offer.
Duct Cleaning Leads
Grow your duct cleaning division by running a duct cleaning promotion.
Getting Started with Service Allies
Our process is designed to get your HVAC ads launched quickly, while ensuring your team is prepared to handle leads and book appointments.
1. The Demo Call
Start by getting on a call to see if Service Allies is the right fit for your HVAC company.
2. Onboarding
We'll meet to get access to your Facebook business page and decide on budget, and what types of leads to generate for your business.
3. Launch
10 days later, we'll meet again to review the ads we've built for you. We'll also train your team on how to schedule appointments and track leads. Your campaigns will go live the same day!
4. Review Results
We take time together to review the initial results and make any adjustments that are needed, and support your team.
5. Ongoing Proactive Management
Your dedicated Client Success Manager will regularly watch your ad campaigns, make changes to keep leads flowing, and look for opportunities to make your campaigns more effective. You'll have regular strategy meetings to make sure our ad strategy aligns with your goals!
Book an HVAC Lead Generation Demo
Need a partner to generate quality HVAC leads? Click below and schedule your demo meeting to see if Service Allies is the right partner for you.
Is Service Allies HVAC Leads Right for Me?
Service Allies is a specialized marketing agency that focuses on lead generation through Meta ads (Facebook and Instagram.) Here are some of the pros and cons:
Pros & Cons of Getting Leads from Meta Ads
Pros
- All leads are exclusively yours.
- Campaigns and leads can be tweaked to fit exactly what your business needs.
- Every dollar you spend on ads grows your own brand, resulting in more referrals and website leads.
Cons
- The start-up cost is probably higher than most pay-per-lead platforms.
- Leads are harder to schedule than referrals, website leads, and some pay-per-lead sources.
- Results are less predictable than per-per-lead sources.
Who It Works Best For
Our program works best for HVAC businesses who have some, or all, of the following items in place:
- Adequate time for the owner or management to meet with us, provide feedback, and develop strategies.
- Dedicated team member(s) to text, call, and schedule leads
- Professional website
- 4.8 rating on Google, or higher, with over 30 reviews
- Photos of completed installs, before and afters, and team members
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“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
What is the Cost Per HVAC Lead?
Cost per lead depends on a variety of factors. Typically, for every $25 to $75 you spend on Meta ads, you’ll get 1 HVAC lead. That being said, that’s only taking the ad spend into account.
To manage your HVAC business ads on Facebook and Instagram, we charge a fixed monthly management fee, and the ad spend is determined by you. The more you spend on ads, the more you offset our management fee. To get more details on pricing, please schedule a demo meeting with Peter.
Note: We define a lead as a prospect who has filled out their name, email, phone, and zip code in response to an ad from your business. We also tend to ask 1 or 2 extra questions in order to filter out unqualified prospects. (For example, “do you own your home,” or “how soon are you looking to have your HVAC system replaced?”)
The Unique Service Allies Approach
The way Service Allies operates presents a unique opportunity for our clients who run HVAC companies.
We are not a full service marketing agency. That means you don’t have to switch who manages your website, SEO, PPC, etc.
We are also not a pay-per-lead company. That means you don’t have to share your leads with other contractors, and everyone who reaches out will be reaching out to your business directly.
We focus on one thing: generating high ticket leads, for home service companies, through paid social media ads. This laser-like focus allows us to be really good at what we do, while being cost effective and efficient.
This means you can get the type of leads you want, in the volume you want, while simultaneously growing your HVAC company’s brand in your local area.
Why Use Paid Social Media Ads to Generate Leads for HVAC
Cost per lead depends on a variety of factors. Typically, for every $25 to $75 you spend on Meta ads, you’ll get 1 HVAC lead. That being said, that’s only taking the ad spend into account.
Paid social media ads are very effective to generate leads for high-ticket, non-urgent services. This makes them an excellent medium to generate HVAC sales leads.
To understand why, let’s look at two types of HVAC customers and how they contrast:
Customer A
When this customer has an urgent need, like their heating system dying in the middle of winter, they’ll go immediately to Google. These customers tend to need small ticket repairs that normally generate somewhere between $500 to $2500 in revenue.
Customer B
This customer has an old HVAC system that hasn’t been working as effectively lately. They know it’s 15 years old, and they know they will need to replace it soon. That being said, they don’t want to spend the money and will avoid it as long as possible. They aren’t likely to go to Google and type in “new hvac system.”
But if they get on social media, and come across a really good deal for an HVAC system, they will bite. And this type of lead tends to generate more revenue, as HVAC sales leads can generate between $10,000 and $20,000 in revenue.
How We Generate Quality HVAC Sales Leads with Facebook Ads
With our ads, we don’t try to convince anyone to buy an HVAC system. Instead, we talk to customers who are already planning to do it! This allows us to generate high quality, high intent leads.
Most customers really, really don’t want to spend money on a new system and will delay it for as long as possible. Unless they are changing to a new type of system with new capabilities - say, mini splits for example - they tend to see replacing their system as a necessary evil.
It’s very difficult to generate leads by focusing on how good the new systems are. Rather, financial incentives are usually what works best!
When someone sees that they can finance a new system without paying interest for 5 years, or that they can get a new system at a heavily discounted rate, they’re more likely to respond. They wish they didn’t have to spend money on a new heating system. So if there’s a way for them to spend less money, they may want to take advantage of that offer before it slips away.
So, in summary, our formula for HVAC ads that effectively generate leads is:
- Call out to the right audience
- Present the offer and how it benefits them
- Use a call to action to get them to respond right away
How We Approach Lead Quality Optimization
Lead quality is very important. If you sign up with Service Allies to run your HVAC Facebook ads, it’s probably the sales you care about most. What’s the result of those leads?
One thing that sets Service Allies apart is our focus on lead quality. We try to generate as many leads as we can; but we also pay attention to the quality of leads.
The best way to improve lead quality is to test, get feedback, and refine. We run a few campaigns, or a few variations of the same campaign for a while, then we check your sales. We then focus your ad budget on the campaigns that work best.
That being said, there are a number of other things we’ve seen make a huge difference right off the bat:
1. We Talk to the Right Customers
Imagine the difference between a headline that says “thinking about replacing your HVAC system?” and “planning to replace your HVAC system within the next few days?”
One headline is talking to someone who hasn’t even started getting quotes yet. The next is talking to someone who is right on the verge of signing up with somebody. Which lead do you think will be easier to turn into a closed HVAC deal?
2. We Use Videos to Build Trust
Some leads are low quality, not because they don’t have intent or money, but because they don’t trust you. By representing your company on camera in a professional, confident manner, we’re able to address common concerns and make customers more likely to buy from you.
We run three video ads:
- An Offer Video, designed to promote your offer and get leads to engage.
- A Company video, designed to communicate what your company does best. This video is longer; we’ve already gotten the lead information, and the lead can stick around and watch the video as long as they want.
- An anchor video, to capture lost opportunities for leads who visited your site or opened the form without submitting their information.
3. We Ask Qualifying Questions
There’s a big difference in lead quality when you ask 1-2 qualifying questions versus no questions at all. The question could be as simple as “do you own your home,” with the non-qualified leads being rejected.
Not only does this help you filter out the low quality leads and bots, but also helps Meta’s algorithm optimize for the right audience.
What is the Cost Per HVAC Lead?
Cost per lead depends on a variety of factors. Typically, for every $25 to $75 you spend on Meta ads, you’ll get 1 HVAC lead. That being said, that’s only taking the ad spend into account.
To manage your HVAC business ads on Facebook and Instagram, we charge a fixed monthly management fee, and the ad spend is determined by you. The more you spend on ads, the more you offset our management fee. To get more details on pricing, please schedule a demo meeting with Peter.
Note: We define a lead as a prospect who has filled out their name, email, phone, and zip code in response to an ad from your business. We also tend to ask 1 or 2 extra questions in order to filter out unqualified prospects. (For example, “do you own your home,” or “how soon are you looking to have your HVAC system replaced?”)
The Unique Service Allies Approach
The way Service Allies operates presents a unique opportunity for our clients who run HVAC companies.
We are not a full service marketing agency. That means you don’t have to switch who manages your website, SEO, PPC, etc.
We are also not a pay-per-lead company. That means you don’t have to share your leads with other contractors, and everyone who reaches out will be reaching out to your business directly.
We focus on one thing: generating high ticket leads, for home service companies, through paid social media ads. This laser-like focus allows us to be really good at what we do, while being cost effective and efficient.
This means you can get the type of leads you want, in the volume you want, while simultaneously growing your HVAC company’s brand in your local area.
Why Use Paid Social Media Ads to Generate Leads for HVAC
Cost per lead depends on a variety of factors. Typically, for every $25 to $75 you spend on Meta ads, you’ll get 1 HVAC lead. That being said, that’s only taking the ad spend into account.
Paid social media ads are very effective to generate leads for high-ticket, non-urgent services. This makes them an excellent medium to generate HVAC sales leads.
To understand why, let’s look at two types of HVAC customers and how they contrast:
Customer A
When this customer has an urgent need, like their heating system dying in the middle of winter, they’ll go immediately to Google. These customers tend to need small ticket repairs that normally generate somewhere between $500 to $2500 in revenue.
Customer B
This customer has an old HVAC system that hasn’t been working as effectively lately. They know it’s 15 years old, and they know they will need to replace it soon. That being said, they don’t want to spend the money and will avoid it as long as possible. They aren’t likely to go to Google and type in “new hvac system.”
But if they get on social media, and come across a really good deal for an HVAC system, they will bite. And this type of lead tends to generate more revenue, as HVAC sales leads can generate between $10,000 and $20,000 in revenue.
How We Generate Quality HVAC Sales Leads with Facebook Ads
With our ads, we don’t try to convince anyone to buy an HVAC system. Instead, we talk to customers who are already planning to do it! This allows us to generate high quality, high intent leads.
Most customers really, really don’t want to spend money on a new system and will delay it for as long as possible. Unless they are changing to a new type of system with new capabilities - say, mini splits for example - they tend to see replacing their system as a necessary evil.
It’s very difficult to generate leads by focusing on how good the new systems are. Rather, financial incentives are usually what works best!
When someone sees that they can finance a new system without paying interest for 5 years, or that they can get a new system at a heavily discounted rate, they’re more likely to respond. They wish they didn’t have to spend money on a new heating system. So if there’s a way for them to spend less money, they may want to take advantage of that offer before it slips away.
So, in summary, our formula for HVAC ads that effectively generate leads is:
- Call out to the right audience
- Present the offer and how it benefits them
- Use a call to action to get them to respond right away
How We Approach Lead Quality Optimization
Lead quality is very important. If you sign up with Service Allies to run your HVAC Facebook ads, it’s probably the sales you care about most. What’s the result of those leads?
One thing that sets Service Allies apart is our focus on lead quality. We try to generate as many leads as we can; but we also pay attention to the quality of leads.
The best way to improve lead quality is to test, get feedback, and refine. We run a few campaigns, or a few variations of the same campaign for a while, then we check your sales. We then focus your ad budget on the campaigns that work best.
That being said, there are a number of other things we’ve seen make a huge difference right off the bat:
1. We Talk to the Right Customers
Imagine the difference between a headline that says “thinking about replacing your HVAC system?” and “planning to replace your HVAC system within the next few days?”
One headline is talking to someone who hasn’t even started getting quotes yet. The next is talking to someone who is right on the verge of signing up with somebody. Which lead do you think will be easier to turn into a closed HVAC deal?
2. We Use Videos to Build Trust
Some leads are low quality, not because they don’t have intent or money, but because they don’t trust you. By representing your company on camera in a professional, confident manner, we’re able to address common concerns and make customers more likely to buy from you.
We run three video ads:
- An Offer Video, designed to promote your offer and get leads to engage.
- A Company video, designed to communicate what your company does best. This video is longer; we’ve already gotten the lead information, and the lead can stick around and watch the video as long as they want.
- An anchor video, to capture lost opportunities for leads who visited your site or opened the form without submitting their information.
3. We Ask Qualifying Questions
There’s a big difference in lead quality when you ask 1-2 qualifying questions versus no questions at all. The question could be as simple as “do you own your home,” with the non-qualified leads being rejected.
Not only does this help you filter out the low quality leads and bots, but also helps Meta’s algorithm optimize for the right audience.
Book a Demo
Need a partner to generate quality HVAC leads? Click below and schedule your demo meeting to see if Service Allies is the right partner for you.
Schedule a Call →“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE who is serious about growing their business! Also the leads are better qualified than ever before! …”
Pete Farris
“... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them. Closed my first customer within 1 week. Already paid for the campaign fees.”
Tim Stark
“Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”
Ben Lewis
Frequently Asked Questions
What makes Service Allies different from other HVAC Facebook ads companies?
What makes us different from other Facebook ads companies is the pains we take to make the leads good quality. This includes the way ads are written, images that are used, the video ads we create, qualifying questions we ask in the lead form, and getting feedback from you to know which campaigns are getting the best quality leads.
How will we get notified when new leads come in?
You can get notified by text, email, app notification, or any combination of the three.
Is there a contract?
There’s no long term commitment with Service Allies. It’s a month to month agreement!
How do people see the ads?
Local homeowners see the ads depending on where we tell Facebook to target. We can use zip codes, or multiple targeting radiuses, to show ads in the areas you want. Homeowners who are on Facebook or Instagram in those areas see your sponsored ad as they scroll.
How many leads can we generate?
It depends on 1) how low we can get your cost per lead and 2) your monthly ad spend budget. Lead costs typically fall between $25 and $75 per lead. If you spend $5000 per month on ads, that would mean between 200 and 66 leads. The more populated your service area is, the higher the scaling potential.
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
How good are the leads?
Normally, between 20% and 40% can normally be booked for sales appointments. This requires that you follow up with the leads consistently, and have a good process for getting them scheduled.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.
Book an HVAC Leads Demo
Need a partner to generate quality HVAC leads? Click below and schedule your demo meeting to see if Service Allies is the right partner for you.