HVAC Leads
Start Getting Exclusive HVAC Leads within Days
“Peter has been an absolute asset to our company. He has given us the edge we needed to find our customers. Anyone can make a Facebook ad and boost it. What Peter offers is expertise in finding your target audience, capturing their information and connecting you with them while they are in an emotional buying state…“
John Wisniewski
“Service Allies has been an amazing addition to our lead systems. We have dropped all other marketing services and focused solely on Peter Lewis and his team. Awesome follow up, professional to say the least. I would recommend Service Allies to ANYONE who is serious about growing their business! Also the leads are better qualified than ever before! …”
Pete Farris
“... I started with Service Allies last week and the leads that have been generated off our campaign are real and they answer the phone and you can actually set an appointment with them. Closed my first customer within 1 week. Already paid for the campaign fees.”
Tim Stark
“Highly recommend to anyone out there looking for lead generation and marketing services. Peter is great to work with, provides training on lead management and is accessible.”
Ben Lewis
Schedule a Call
Interested in exclusive Heating and Air leads? Schedule a short phone call to see if Service Allies is right for you.
How We Generate HVAC leads
We create innovative, compelling Facebook Ad campaigns to get local homeowners to reach out to you. This results in leads and growth for your local reputation.
1. Target Locally
With your guidance, we'll target your local Service Area, so that only people within the local area will see the ads.
2. Attract the Best
We write ads carefully and create campaigns that we feel are most likely to attract your best customers and get them to click.
3. Convert
Using creative offers and compelling ad copy, we'll try to get these interested prospects to submit their information. Each conversion results in a new lead!
4. Prime for Closing
Once they've filled out their contact info, we will ask new leads to watch a video. This is a custom sales video we create on your behalf, designed to prime your leads and get them excited about working with you!
What Makes Service Allies Leads Stand Out
Good Lead Quality
To help you get high quality HVAC leads, we pay attention not only to the ad campaigns, but to what's happening on the back end. Are some campaigns delivering lots of sold jobs? We'll scale them up. Is lead quality lacking? We'll make some adjustments. Not getting anything? We'll go all the way back to the drawing board. The point is - we're focused on getting you sales, not just leads.
Lead Exclusivity
You will have full ownership of your leads, and we never share leads between multiple contractors. Not only that - you'll get exclusivity for running ads in your local area!
Scalable Lead Volume
You set your own ad spend budget. That means you can increase or decrease the amount of leads you get each month - allowing you to grow at your own pace!
7-Day Launch Time
It only takes us 7-10 days to build out our ad campaigns, and then we launch. After launch, leads starting coming in within just 1-3 days!
PA paving company gets 457 leads in less than 9 months
In just over 8 months a Pennsylvania paving company generated 457 exclusive paving leads with Service Allies
I cold called a paving company earlier this year to see if they were interested in our lead generation program with Facebook ads. I happened to have really good timing - the owners were thinking about running Facebook ads and, at the time I called, were actually writing out a text to someone else to ask about running them. The timing was incredible and felt like an act of God. The results we were able to generate were also incredible.
In just over 8 months, we generated 457 leads with $9,938.27 in ad spend ($21.74 per lead!). Keep in mind - these are all exclusive leads reaching out to the company directly.
Recently, I talked to the gal responsible for calling all the leads and she told me that they had booked 90% - 95% for sales appointments. Not only had they booked all those sales appointments - but their close rate is 70%!
Some of these leads were for small ticket items, like seal coating ($400 on average.) Some, however, were large driveway paving projects, reaching up to $14,000. They sold one or two commercial projects. She told me their average ticket ranged somewhere between $2000 - $6000 on sold projects. If you split that down the middle the average ticket is $4000.
While these results are incredible on their own, there are likely many more projects that came in through their site or through referrals that can't be tracked by Service Allies. Because in addition to the directly tracked leads, their ads got seen 763,003 times by 166,513 people. That is some serious brand power!
If you own a paving business and would like to work with Service Allies, give us a call or schedule a demo today.
Other Case Studies
More results we've generated for companies just like yours!
A Video From the Owner
Peter talks about our exclusive leads and typical results.
More About Our HVAC Lead Generation Program
Service Allies offers lead generation to heating and air conditioning. We get leads using paid Facebook ads, which run on Instagram as well. Having worked with over 80 different HVAC companies, Peter, the owner of Service Allies, has extensive experience in what works best for HVAC.
Who It’s For
This program is for HVAC companies who are looking to get more residential HVAC leads and grow their business, while controlling the type of messaging being used to get the leads. Facebook Ads can not only generate a high volume of leads, but will allow you to get your business in front of thousands of homeowners each month. Some results come from the leads, and some results come from the effect of branding.
The Challenge
After the events of 2020, big corporations began to see the value and stability in trades businesses, and started pouring money into HVAC. Sales, marketing, and pricing is more competitive now than ever. Smaller businesses are having a hard time keeping up as they see their sales decline.
The Opportunity
HVAC Facebook Ads offer a unique opportunity to be innovative in the way you get leads. Rather than you relying on lead sources, we create custom campaigns on your behalf that are designed to give you a special edge in your market. After some thorough market research, we'll create campaigns based on the "holes" we currently see in the market.
Not only will you be able to generate leads, but you'll be getting your business in front of tens of thousands of people every single month. This makes Facebook Ads a powerful opportunity to promote your business, since your lead budget works twice as hard.
While Google Ads present a limited pool of homeowners searching for services, you can scale Facebook Ads to show to more and more homeowners. Rather than customer’s having to find you - you get to find them. Facebook's AI works to get your ads in front of people who are already thinking about repairing or replacing their HVAC system.
With innovative campaigns like Tune-Ups, Financing Offers, Giveaways, and free AC with the purchase of a furnace, you can get your ideal customers to reach out and convert some of them to high ticket replacement sales.
Campaigns to Run
There are several different campaigns you can run in order to generate leads for HVAC replacement sales. These campaigns include:
Tune-Up Vouchers
With this campaign, you offer a full HVAC system Tune-Up at a discounted rate. Usually this discounted rate is somewhere between $30 to $100, and includes an inspection, system cleaning, a filter change, and more.
The idea isn’t to make money on the Tune-Ups themselves. The idea is that when you do enough inspections, you’ll come across several systems where homeowners can benefit from a repair or replacement. Or in some cases, they will even need the repair or replacement. The Tune-Up becomes a loss leader to help you land bigger deals.
The effectiveness of this campaign depends on the local market, but in some cases you will be able to sell 3-5 new systems for every 10 tune ups completed.
Financing Offers
Financing offers, such as low monthly payments, deferred payments and interest, or 0% APR, are a great way to generate replacement sales. For most homeowners, getting a new heating and cooling system isn’t a luxury, it’s a necessity. So creating an offer that helps homeowners save money, or pay for their new AC over time, can help you generate hundreds of leads.
Giveaways
Want to get many leads at a low cost per lead? Give away a free HVAC system.
The way this offer works is that every person who reaches out (who is a homeowner) has a chance to win a system - labor included - for free. At the end of the giveaway, you randomly choose a name from the list, and you have your winner! Prospects have nothing to lose and everything to gain by entering, so it’s a very attractive ad for homeowners to respond to.
These leads tend to not be as hot as other types of leads, since they were simply putting in their info to see if they could win. This offer should be used if you plan on following up with prospects for a long time and have a solid email marketing system in place. If those boxes are checked, this campaign might be very lucrative in your market.
Discounts
A simple discount, like $1,000 off or $2,000 off a new HVAC system can generate HVAC sales leads. You can limit the offer by a time period, or by the number of respondents.
Free AC or Free Furnace with Purchase
When homeowners buy a furnace from you, they get a free AC included, or vice versa. To make this offer really powerful, you could combine it with a financing offer, maximizing your exclusive HVAC leads and potential conversions.
Lead Management
To manage HVAC leads you get from Service Allies, you have two options:
- We can automatically integrate with whatever software you currently use (like HouseCall Pro, ServiceTitan, etc.)
- OR you can use our lead management portal that includes a sales pipeline, text and email automations, and more.
Return on Investment Scenario
Let’s do a scenario to see what your potential returns on investment could be.
Let’s say your average cost per replacement lead is $75. If you spend $3000 per month on ads, that would come out to 40 leads. With a 30% booking rate, that would get you in 12 homes. With a 33% close rate, that would come out to 4 sales on average.
The typical HVAC system is somewhere between $8,000 and $18,000. Let’s say your average comes out to be $15,000. 4 sales times $15,000 is $60,000 in revenue, for just $3,000 in ad spend.
Note: this is a number based on simple calculations and not a guarantee or prediction.
How to Have Success with our HVAC Leads
Here are some items that will help you be more successful on Service Allies’ HVAC leads program.
1. Get Pictures of Your Work
Having plenty of pictures of before and afters, of new HVAC systems, and of your team working, will help us get an edge in advertising in your market. Customers love to see real photos, and they seem to do a great job at converting leads when compared to fake-looking stock photos.
2. Good Follow-Up
The HVAC world is getting more and more competitive. To turn leads into appointments, and ultimately into closed deals, you’ll need to follow up consistently with your prospects. This means calling, texting, leaving voicemails, and email drip campaigns.
To help with follow-up, a CRM system is essential. If you don’t have a good CRM already, Service Allies offers a lead management portal that will help you track your leads and book appointments.
3. Good Reviews
When prospective customers see your ad, some will turn into immediate leads, and some will research you first. Having good reviews for homeowners to find will help you convert the ones who do their research first. If your ratings and number of reviews are lackluster, consider implementing a process to get more 5-star reviews to support your HVAC lead generation efforts.
4. An Effective Sales Process
You should be able to provide a quote on the spot and at least give homeowners the option to sign up today. And, if they don’t, you should have a disciplined follow-up routine. To be successful with HVAC leads, you not only need to get the leads, but you need to convert the leads you get.
Getting Started
To get started, schedule a call with Service Allies. We’ll make sure your local market is still open (we aren’t already working with competitors) and recommend our program if we feel it’s a good fit.
If you’d like to sign up, here’s what will happen next:
- Onboarding. We will learn everything we can about your business, and your local area, and get access to your Facebook page. This will give us everything we need to start building your campaigns.
- Setup. We will take 7-10 days to create your campaigns. Every client we work with gets custom campaigns tailored to their own business and local area.
- Launch. After campaigns are built, we will have a launch call and turn your ads on the same day.
Sell More Jobs with our Lead Management Dashboard
Notifications
Get notified as soon as new leads come in. This helps you call new leads quickly and book more appointments!
Appointments
Schedule appointments with customers through the app and run automated appointment reminders to stay top of mind.
Tracking
Take notes, mark sold jobs, and track your return on investment all in one place.
Or, Use Your Own
Get leads pushed to your own software to save time and avoid double data-entry. We integrate with almost all major platforms including:
Why Service Allies?
Integrity
We do our best to run ads that are truthful and we avoid manipulative marketing practices like selling through fear.
Not only will you this give your customers a better experience, but will protect your image as a company. Learn more about us.
Focus
Service Allies focuses on one thing: getting quality leads for home improvement contractors through paid Facebook ads.
This level of attention allows us to be thorough, streamlined, and to get good results for our clients.
Pricing Information
We don’t sell our services on a per-lead basis. Instead, you give us a monthly budget to manage, and we work to get you as many good leads as possible within that budget. The average lead cost is $50 in ad spend. We have separate fees to run our system.
Schedule a Call
Interested in working with us? Schedule a short phone call to see if Service Allies is right for you.
Remodeling Lead Types We Offer
All types of exclusive remodeling leads offered by Service Allies.
Other Home Improvement Lead Types
Frequently Asked Questions
How much do you charge?
You will have two separate costs. The first cost is ad spend, which Facebook will bill you directly for. I typically recommend a monthly budget of $1000 - $2000 to start. Since the average lead cost is $50 in ad spend per lead, this should get you roughly between 20-40 leads monthly. If you need more or less, we can adjust advertising spend as you need. The second cost is our agency fees, which are only available on a live demo call.
Are these leads good quality?
In the vast majority of cases, yes. To a large extent, however, the amount of leads you book will depend on the amount of effort you put into following up with them.
How long does it take to start working?
When a new client signs up, we start with an onboarding call, and launch 7 days later. Over the past 5 years I’ve run this lead generation program, I’ve never seen it take longer than 2-3 days after launch to start getting leads.
How many people are you working with in my market?
We only serve one contractor in a local market. Even if you are part of a large metro area, we’ll single out an exclusive zone just for you. We still have a relatively small client base at the time of writing, so there is a good chance your market is still available. However, the sooner you reach out the better.
How many contractors are going to get the leads?
Just you. Facebook ads will be shown under your business name, and all the generated leads will be exclusively yours.
What if I'm not on Facebook or don't have a business page?
No problem. It's fairly simple to set up a Facebook business page, so we can do this for you at no extra charge. Also, don't worry if your current Facebook page doesn't have many likes. It doesn't seem to affect the volume or quality of leads at all.
How do you get the leads?
We get leads by running ads on Facebook. Ads are like Facebook posts, except you pay Facebook to show your ad to a specific local area and demographic. If you currently don’t use Facebook, or don’t have a Facebook page, that is no problem. We’ll set up a page on your behalf to run ads from.